The Korea Trade-Investment Promotion Agency (KOTRA) will host the Korea Brand & Entertainment Expo 2017, which will be held in Hong Kong from July 12th to 14th at KOTRA headquarters in Seocho-gu, Seoul, with the singer and actor Jung Yong Hwa as ambassador.
Jong Yong Hwa is a actor and leader of K-Pop band ‘CNBLUE’ who has gained popularity in Chinatown and ASEAN region through active music and film activities.
Jung Yong Hwa, who starred the Hong Kong film ‘Cook Up A Storm’, broke the box office of 16 billion won in five days, and the album ‘7°CN’, released in march of this year, also ranked first in the iTunes charts in nine countries including Hong Kong, India, Thailand and Vietnam.
KOTRA plans to host two Hallyu expositions in Taiwan (June 22 to 24) and Hong Kong (July 12 to 14) to provide a bridgehead for expanding the export of promising consumer goods to the chinese market.
In the second half of the year, the company plans to host one or two Hallyu expositions in ASEAN, Indonesia, to support the diversification of the consumer goods export market.
Jong Yong Hwa will be a public relations ambassador for Hong Kong Hallyu Expo. ▲ Promoting public and domestic media before and after the event ▲ Maximizing the advertising effect on the event site and our company through special performances of opening ceremony, fan signing and company booth visit ▲ Local social contribution activities.
President Kim Jae Hong said, “Hong Kong is the leading source of the trend of consumer goods in the Middle East and is a major hub for the Korean Wave as a super connector connecting the mainland and the world” and “As Jung Yong Hwa, who is loved by the chinese region, has been promoted as a public relations ambassador, we hope that the Hallyu Expo will further promote economic and cultural exchanges between the two countries”.